The Step-By-Step Process To Using Social Media
Ads To Get More Views On Your Adoption Profile

Social Media Ads 101™ is the only program of its kind that teaches you exactly how to create, edit and review the analytics for your social media ad campaigns to help you share your unique adoption profile so you can get matched faster. 

Before I Tell You All About his Life-Changing Program, Let’s Talk About Who This Is Really For…

    • You are ready to take charge of your adoption journey and do everything you can to make it easier, faster, and more affordable. 
Whether You're

Trying to find your expectant mother to self-match in your adoption journey and feel lost in the sea of waiting families in the social media world.

Working with an adoption agency, adoption attorney, or and adoption consultant and things are just not moving as quickly as you would like.

    Have been posting on social media or on opportunities in Facebook groups, but not getting any interest.

Or just want to make sure you are doing everything you can to make your adoption profile be seen by potential expectant parents that are considering adoption as a plan for their child.

You’re in the right place and I’m going to tell you exactly how Social Media Ads 101 will give you the step-by-step process you need to follow to get more traffic to your social media profile or website.

By the end of this program, you will have:

Defined who your ideal expectant parents are so we can reach them.

Learned what variables to test to find your ideal expectant parents.

Created your ad creative, copy, and setup your destination for the ads.

Setup your ad campaigns

Learned how to track engagement with expectant parents

    Learned  to optimize your ads for better performance.
    • "Well, hey there, friend!  My name is Amanda and I am an adoptive mom of two on a mission to help make the adoption process easier, faster, and more affordable for others. 
    • I have worked in marketing for some of the largest brands in the world for over 20+ years, it is ok to LinkedIn stalk me people do it all the time, and I create courses to help others adopt based on that rich experience.  I break everything down step-by-step to to make it easier for you to achieve your dreams.  Remember, anything is possible with the right plan and support, and I am here for you every step of the way."

Amanda Koval
Adoptive Mom, Owner of My Adoption Coach

Enroll In Social Media Ads 101 Today!

  • Self Study

    $175 USD

  • All phases of the ad setup, testing and optimization process
  • Buy Now

"My Adoption Coach's course on how to represent ourselves in the best light to potential expectant mothers is amazing!

She is not only a person with an outstanding amount of knowledge on adoption and marketing, but also one of kindest souls I have come across on our adoption journey.

She truly wants us to be successful in growing our families and truly does have your back through it all."

Brittany Tabor
Adoptive Mom

"This course is so amazing! It has shown us things that I never looked at before, like how the birth mother really looks at our profile!

So much good information that I never would have thought of. I feel like we are on the right track now.

The videos showed us very thoroughly how to each action step, we are very grateful we found My Adoption Coach." 

Amanda Scott
Hopeful Adoptive Mom

What's Inside
Social Media Ads 101™

Phase 1: Defining Your Audience

    One of the secrets of social media ads is to understand who your ideal audience is. Knowing who you are a good fit for will increase the speed of your overall adoption process. So, that is where we will start. We will get ensure you are reaching the right audience with the right message.
In This Phase We Will:
  • Define who your ideal expectant parents are and what they are looking for in an hopeful adoptive family.
  • Ensure your adoption profile is optimized to tell your story in a way that creates an emotional connection.
  • Create the list of attributes that social media sites will use to find your ideal expectant parents.
  • Determine what platforms and ad types are appropriate to reach your ideal expectant parents.
  • Create your ads

Phase 2: Ad Setup

The phase is critical, one wrong click or unchecked box can waste your time and money.

I have learned this the hard way over the course of my career.  Don't make the same mistakes I have.

Your strategy is only as good as your execution so knowing boxes to check or not to check can make a huge difference in the overall effectiveness of your campaign. 

In This Phase We Will:
  • Walk through exactly how to create your ad campaign step-by-step.
  • Determine what variables we will test in different campaigns so you can learn what is most effective for your advertising budget.
  • Create additional versions of the ads for testing

Phase 3: Evaluation and Optimization

    The ultimate secret to not wasting time and money is testing, evaluating, and optimizing your ad campaign and creative.

    The key is to do this quickly with a proven system to get yourself results!
In This Phase We Will:
  • You will learn how to execute tests to determine what variables you need to optimize.
  • Create your benchmarks for a successful campaign.
  • Optimize your ad creative, call to action and campaigns for the most efficient investment strategy.

That is a Real World Value of over $1,970!

  • Self Study
  • $175 USD

    Buy Now
  • All phases of the ad setup, testing and optimization process

  • Plus You’ll be Backed by a Risk-Free 7 Day Guarantee

    • Let me say this upfront, Social Media Ads 101™ is the most comprehensive, step-by-step program for creating Your Adoption Ad Campaign. Not only do I have personal experience adopting two children super quickly but I have a 20+ year experience in marketing that has delivered amazing results for some of the worlds largest brands.

    • I have used that experience to give you all the you need to create and execute your social media ads campaigns.  Breaking things down into an easy step-by-step process is my superpower.  However, if you don't feel confident in your ability to create your own campaign reach out to me within 7 days and I will show you how to get unstuck.  If you still don’t feel totally confident that this is the right program we’ll refund your investment, minus transaction fees for 10%.  Full details located in refund policy below.

  • I personally cannot wait to meet you.

    • I struggled through my adoption journey alone, well except for google, and while google is helpful it can never replace real life experience.  There are some things that you can only learn from those that have gone before you.  That is why I started My Adoption Coach, because I don’t want another woman to struggle through the adoption process.  Every woman deserves support and the step-by-step process to accomplish her dreams.

    • If you’re struggling please don’t go it alone.  Please join us to get clear on your story and how to share it without all of the overwhelm and confusion.

    • Should you choose to accept my invitation, I personally guarantee that this program will be completely and utterly life changing for you and your family.

    • I look forward to meeting you personally inside Social Media Ads 101.
    • Wishing You All The Best,
    • Amanda
  • Self Study
  • $175 USD

    Buy Now
  • All phases of the ad setup, testing and optimization process